To do this, we used an Environmentally Extended Input-Output analysis, based on (Leontieff, 1975), which extends the impact estimation to include environmental variables.Our project requires a thorough integrated analysis to consider the potential indirect economic impact of the pandemic on other economic sectors that otherwise would not have been considered.
Therefore, we created a prototype to increase public awareness of the impact of the ongoing COVID-19 crisis on both the environment and economy. We suggested plausible economic outcomes when the public contributes to post-pandemic economic recovery.
Our team was inspired to tackle this challenge because of our personal desires and experience to raise awareness of the effects of COVID-19 on the environment and local businesses. Thus, we wanted to see the how the economic impact of local businesses could be Influenced by the decrease of major economic sectors such as transportation but also explore any environmental recovery with less human interaction.
UX/UI
When considering the users, the website was designed to encourage and excite users to contribute financial help to the local economy through the purchase of pizzas.
To gather insight into user research, we considered indirect competitors in the food delivery (i.e. Yelp, Uber Eats, Papa Johns) to consider overall trends in food delivery website interfaces along with possible target audiences. This competitive research then informed our “Environmentally Aware Business Analyst” archetype target audience. This persona cares about the economy and environment with alike enthusiasm in both pre-COVID and COVID scenarios.
The website information architecture required a features priority list, sitemap and user flow (built in Figma) when considering the landing page structure and hierarchy. We wanted to prioritize a landing page where users could easily find the desired location, but also view important data charts per location quickly in a left side panel.
A style guide was created to inform the high fidelity wireframes built in Figma that include a landing page with a map and left panel that prompts users to click the call to action button. From there, users are taken through an onboarding panel that informs users of necessary steps required to contribute a pizza purchase commitment. Users are also provided an information panel about different economic indicators in their selected region before being prompted to select a numerical pizza commitment. Once users choose their number, the charts respond reactively to their contribution and that of other users, revealing new projected economic indicators.
Ideally, product prototypes would undergo usability testing for further wireframe reiterations but the limited time restraints did not allow for users to test the prototype and provide feedback.
Back End
EO:
APIs
Future possibilities
UX/UI
EO
Challenges
Resources
References
U.S. Energy Information Administration. "Energy consumption estimates in 2017" (2018), "Carbon Dioxide Emissions Coefficients" (2016).
U.S Department of Commerce-Bureau of Economic Analysis. "Input-Output Table for the State of California 2016".
Walmsley, T., Rose, A., and Wei, D., 2020, "Impacts on the U.S. Macroeconomy of Mandatory Business Closures in Response to the COVID-19 Pandemic". in-press
Gorelick, Noel, Matt Hancher, Mike Dixon, Simon Ilyushchenko, David Thau, and Rebecca Moore. 2017. “Google Earth Engine: Planetary-scale geospatial analysis for everyone.” Remote Sensing of Environment202: 18–27.https://doi.org/10.1016/j.rse.2017.06.031.
NOAA, "VIIRS Stray Light Corrected Nighttime Day/Night Band Composites Version 1". Courtesy of Earth Observation Group, NOAA National Centers for Environmental Information (NCEI)
The U.S. Geological Survey. "Landsat-8 Collection 1 Tier 1 TOA Reflectance". Courtesy of the U.S. Geological Survey
Wan, Z., S. Hook, G. Hulley. MOD11A1 MODIS/Terra Land Surface Temperature/Emissivity Daily L3 Global 1km SIN Grid V006. 2015, distributed by NASA EOSDIS Land Processes DAAC, https://doi.org/10.5067/MODIS/MOD11A1.006. Accessed 2020-06-01.